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The opioid crisis has had a devastating impact on Southern Appalachia, where the overdose death rate is 72% higher than in non-Appalachian counties. To combat this epidemic, Dignity, a prospective non-profit, has taken on the challenge of providing resources and support to those affected by opioid addiction.


Design plays a critical role in addressing this issue by creating compelling visuals that inform, engage, and educate those in need. By creating a succinct brand, communications strategies, and designed deliverables, Dignity educates the public, provides resources, and promotes life-saving tools.


The problem at hand is immense, complex, and heartbreaking. It requires an empathetic approach that recognizes the unique needs and resources required in Appalachia, including the reduction of stereotypes and the centralization of information.



To promote awareness and encourage others to carry Naloxone, stickers signify those who carry it. They help to spread the word and identify those who can provide immediate assistance in the event of an overdose.

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Logo & Branding

Dignity's branding and design strategy take inspiration from the natural world and the idea of change. The logo features a wave pattern that represents the slow, natural, and complete process of erosion and change– a small drop of water can make a huge difference. They also reflect the mountainous region of Southern Appalachia.

 This motif is echoed in the use of gradients and duotones, which symbolize the transition between extremes. Through its branding, Dignity aims to motivate and empower those affected by addiction to seek support.

A key tool in combating opioid overdose is Naloxone, also known as Narcan. Dignity's Naloxone carrying case provides a unique opportunity to convey life-saving information through a 3D medium. The folds of the case feature instructional steps to use Naloxone when seconds can save lives. The bold gradients are designed to stand out against clothing or bags.



Finally, Dignity's landing page serves as a valuable resource for those seeking help and support. The site is designed to be user-friendly and easy to navigate, with resources organized by category for ease of use.

In addition to providing support to those directly affected by addiction, Dignity also seeks to educate the general public about the realities of opioid addiction. This poster series tells a brief narrative across four headlines.  The stereotypes of addiction can be harmful and isolating; this series breaks them down and encourages help.

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